The American Express Company, otherwise known as AMEX, is a major international financial services company based in New York City. The company is now among the top thirty members of the Dow Jones Index. This is due to the fact that it has grown its customer base through several innovative marketing methods, including direct mail marketing campaigns, corporate gifts, and frequent airline miles.
Because of these innovative marketing techniques, the American Express Company was able to increase its profit margin over the last two years by almost three percent. The company's goal is to keep their profits on the rise and their customer base intact.
In addition to the abovementioned factors, the American Express Company employs several other effective marketing strategies. For example, the company's customer service centers offer personalized customer service services, and the customer service representative who works with the customer understands the business owner's needs. Furthermore, American Express has its own credit card service, which makes it easy for their customers to pay for their products and services, even if they cannot receive them in person. All they have to do is simply to purchase their credit card from the company's website or from one of their local merchants.
On top of these two outstanding features, the American Express company offers various other benefits for their customers. One of these is the American Express Reward program, which allows their customers to earn rewards on purchases made by them. Furthermore, American Express provides customers with a variety of different credit cards, and this includes reward credit cards. For example, a customer can earn rewards every time they make a purchase using their credit card.
Furthermore, if a customer chooses not to use their credit card at all, they can choose a non-reward credit card. If they choose a reward credit card, then they can use this card to make any purchases that do not require a cash advance, a check or a debit card.
Finally, the American Express Customer Service Representative can call up the company for the customer anytime, twenty-four hours a day. In addition, American Express also has online customer service representatives who can be reached twenty-four hours a day, seven days a week. If a customer has questions about their product or services, these representatives can answer all of the customer's concerns.
American Express is certainly one of the most successful companies in the credit card industry, and its customers are happy with the rewards and perks that they receive from this company. However, the company needs to continue to improve upon its customer service skills and its ability to effectively market its credit cards.
By continuously improving upon its customer service skills and the way it markets its credit cards, the American Express Company will soon become an industry leader. It will remain a leader and one of the leaders, for many years to come.