As the year 2020 draws to a close, there are many important events which will have a direct bearing on the success of the New Visa Logo and on the future of the Visa brand. There is no better time than now to get involved in these events so that your Visa brand becomes visible, attractive and well established.
The main events of 2020 where you can make an impact on the design of your new Visa logo and on the future of the Visa brand are the Interbank Fair (IFC), the Visa World Wide Meeting, the Visa Europe Forum and the International Visa Exhibition. You should take full advantage of these events and be involved at every turn.
The Interbank Fair, which takes place in Hong Kong in January, is one of the major events where your new Visa logo will be showcased. It is also likely that Visa will use this fair to introduce changes to its foreign exchange rates. This means that your brand can benefit from lower exchange rates, which will make your brand more competitive.
The Visa World Wide Meeting is held in Mexico City in November and it is probably the single most important event where your brand will feature. The event allows your brand to reach out to a massive international audience. It is possible that some of the decisions made there can be used to help with the decision making process of a potential customer in another country. The Visa World Wide Meeting is also a good opportunity for Visa to demonstrate how it is improving the payment services available to its customers.
Finally, the International Visa Exhibition takes place in London in October and it is a perfect opportunity for Visa to showcase its brand new card. This is also the chance for Visa to introduce its new Visa MasterCard.
The chances are that these three events will lead to a large number of changes being made to your brand and to its image and this means that the New Visa Logo will be used as a marketing tool at every turn in 2020. The design of your brand and its reputation will be determined by how you are perceived, and by how you design and develop your brand.
So, what you should do is to become active in these events and participate at every turn. You should not wait until after the design of the New Visa logo to start using the brand, as this will limit the marketing opportunities and will also lead to delays in the introduction of your brand.
Start using the brand as soon as possible, as the brand will be very important to how well your brand will be perceived in the years ahead. If you wait too long then the brand will be perceived as being old and dated and will not be as successful as you want it to be.